Test the ability of your communications and crisis teams to effectively communicate your business response during a high profile crisis or incident. PlanB will use MITS(Social Media Incident Simulator) to inject rumours, speculation and comments from world news broadcasters and media and social media platforms to escalate the situation and pressurise the teams. A business’ failure to communicate with all stakeholders and interested parties at the right time during a crisis can cause irreparable damage to its reputation. Let PlanB put your teams through their paces.
CASE STUDY
Large Retail Group
PlanB Consulting was asked by a large clothing and furniture retailer’s Communications Team to prepare them for an upcoming cyber exercise which the whole company was involved in. They wanted to ensure that they were aware of the cyber incident landscape as well as the particular issues associated with communicating during a cyber incident. A full day’s training was delivered. The following was a comment on the course
‘What a thoroughly useful course this proved to be. The course was pacy enough to maintain interest, yet there was plenty of time to discuss aspects of the course that we needed more insight into. The team learnt so much and feel ready and fully equipped for any eventuality.’
Having since taken part in the cyber exercise the client has commented:
“I have to say, the cyber exercise went brilliantly. It was clear to everyone who attended that we were prepared. In fact, many of those involved in the simulation, commented on our expertise and knowledge. I can’t thank you enough”.